07 / 07

New Market Entry (GTM)

Find your next market.
Make your entrance count.

Enter a new market or customer group with research, a clear entry strategy and locally relevant communication.

A sequence of architectural gateways opening routes into a new district. — NEW MARKET ENTRY (GTM)LUMINEX / CONNECTED EXPERTISE

01 / THE GOAL

When growth means reaching a new audience.

A new market calls for a grounded understanding of its customers and conditions. This package combines research and positioning with localised content, partners and campaign activity.

02 / PACKAGE SCOPE

A connected approach.
Relevant touchpoints.

Activities described in the company introduction.
The mix is shaped around your brand’s goals.

01

Market Research

Assess market size, competition, consumer needs and regulations.

02

Local Content

Advertising, blogs, social posts and newsletters tailored to the market.

03

Local Partners

Local alliances and business networking events.

04

Targeting

Choose target audiences based on market research.

05

Launch Campaigns

Multi-channel advertising to build awareness on entry.

06

Entry Strategy

Define timing, method and approach in a detailed plan.

07

Brand Positioning

An identity and value proposition for the new market.

08

Localisation

Messages fitted to local culture, language and media.

09

Monitor & Improve

Track results, adjust the strategy and find new openings.

03 / EXPLORE MORE

A different goal?

All marketing packages ↗

LET’S BUILD WHAT’S NEXT

Let’s design your
growth, together.

Have a challenge in mind?
Let’s find the right way forward.

COMPANY WEBSITEluminex.kr ↗

FIND US

2F, 49 Beolmal-ro 102beon-gil,
Dongan-gu, Anyang-si, Gyeonggi-do

Find your next market.Make your entrance count.